Case Study

Band Website Design — Luciee Case Study

A landing page for a singer-songwriter and BBC One The Voice contestant, built to showcase the music.

ClientLuciee

SectorSinger/Songwriter

LaunchedJune 2014

PlatformStatic HTML

Luciee Marie Closier website designed and built by Mediatopia

Project info

Luciee Marie Closier was a contestant on the BBC One television show The Voice. Luciee was on Ricky Wilson’s team — better known as the lead singer of the Kaiser Chiefs.

Mediatopia met with Luciee at The Sugar Hut, along with her PR manager, to discuss creating a funky landing page that would showcase Luciee’s music alongside a brief biography covering her trajectory as an emerging artist.

What a musician’s website is actually for

An artist website is not competing with Spotify, and trying to make it do so is the usual mistake. Streaming platforms own listening. What the website owns is everything the platforms will not give you: the mailing list, the press assets, the booking contact and the story.

For an emerging artist coming off national television, timing is everything. Attention spikes and then fades, and the job of the site is to convert that spike into something durable — an email address, a follow, a booking enquiry from a promoter who saw the show.

That is why a single well-built landing page often beats a sprawling site. One page, the music playing, the story, the contact, and nothing else to get lost in. Built as a landing page, because that audience is on a phone without exception.

Owning your own audience

Every platform an artist builds on is rented. Algorithms change, reach collapses, accounts get suspended. A mailing list collected through your own website is the only audience you actually own, and it is the one that still works in five years.

The website is also where press and promoters go. A booking agent checking whether you are worth putting on wants photographs, a biography, live footage and a contact that is not a social media inbox. Making that easy is worth more than any amount of design flourish.

If you are an artist, band or music business needing a site that does the job, get in touch. The TESA charity case study is a comparable project where the visual impact carried the brief.

What We Built

Project development work carried out

Landing Page Design

A single funky landing page focused entirely on showcasing the music, rather than a site with nothing to fill it.

Artist Biography

A brief bio covering the trajectory as an emerging artist, written for press and promoters as much as for fans.

Music Showcase

The music front and centre, so a visitor arriving from television coverage hears it within seconds rather than reading about it.

Common Questions

Band Website Design FAQs

Yes, more than ever. Streaming and social platforms own the audience and can change the rules overnight. A website with a mailing list is the only audience an artist actually owns.

For an emerging artist, usually one page done properly. A five-page site with nothing on four of them looks worse than a single strong landing page.

Music, photographs, a short biography, live dates, press assets and a booking contact that is not a social inbox. Promoters and press are checking all of those.

Yes. E-commerce can be built in, and selling directly keeps both the margin and the customer data rather than handing them to a platform.

A single landing page is at the lower end of what we build; a full site with merchandise and a mailing list integration costs more. Fixed price before we start either way.