Case Study
Website Design For Construction Companies
A thirty-one page website for S.Morris Ltd — concrete, screed, blocks and aggregates suppliers across Somerset and Wiltshire — live on their own domain, and built around the questions a customer asks: which plant serves me, how much do I need, and how do I order.
About S.Morris Ltd
S.Morris specialises in construction materials, supplying aggregates, ready-mixed concrete, concrete blocks and asphalt. The business is renowned for its commitment to high standards of quality and service.
They operate two ready-mixed concrete plants in Somerset and one in Wiltshire, and their sister company Morris & Perry Ltd operates a further plant in North Somerset.
With local expertise in the trade and supply of construction materials, S.Morris offers superior value on building material requirements, supported by full product conformity and quality assurance certification — covered by BSI Kitemarks, ISO 9001 and ISO 14001 (EMS), and CE Marking as relevant.
The brief
Create a modern design to improve the overall look and feel of the website and enhance the user experience. The client asked for a mobile-friendly site, having recognised that a significant proportion of their web traffic was arriving from mobile and tablet devices that the old site did not serve well.
They also needed a straightforward way for visitors to order a delivery of ready-mixed concrete online — something the previous site had no facility for at all.
The new site answers both. A plant finder tells a customer which plant serves their postcode, and a calculator works out how much concrete or screed they need, including five per cent for wastage, then hands the figure straight into a quote request with the date and the plant. It runs on our own content management system, every page from the old site kept its address, and the few that moved redirect, so the rankings came across with it.
Stand where the concrete is going, and take a photo
The calculator asks for a length, a width and a depth, which is fine if somebody has a tape measure out. Often they are standing in the middle of the pour with a phone and nothing else.
So the corner of every page now carries Measure. Take a photograph of where the concrete is going, and the site sizes it up, gives the mix from S.Morris’s own guide and works out how much is needed — then sends it to the plant with the picture attached. It is described as a rough guide, to be confirmed when they come back to the customer, because that is what it is.
Beside it sits a chat that answers from the site’s own pages: which plant covers a postcode, what a mix is for, what the site can and cannot deliver on. Deliveries are booked early and the questions come in the evening before.
Live on their own domain, and built to be read
The site went live on smorris.co.uk in September 2026. Thirty-one pages: the five plants, the products, the guides, the downloads and the legal pages, each at an address that either matches the old site or redirects from it.
Every page states its own facts inside the markup it is served with — the company, each plant, each product, the areas served. That is what Google reads, and it is what the AI assistants people now ask read too, because they take the page as it arrives rather than waiting for scripts to run.
The menu on a phone is the full-screen one we now fit on every site: every page, including contact, one tap away, and it opens and closes with a keyboard as well as a thumb.
What We Built
Project development work carried out
Responsive Development
The layout of the design has been optimised to work with any screen size — the change the client specifically asked for, and the reason a large share of their traffic had previously bounced.
Concrete Calculator
Length, width and depth in, volume out, including five per cent for wastage, then straight into a quote request with the date and the plant.
Plant Finder
Pick a postcode area and the site says which plant serves it: Taunton, Yeovil or Amesbury.
A Volume From A Photograph
Measure, in the corner of every page: a photo of the pour comes back with a size and the mix from their own guide, and goes to the plant with the picture attached.
Construction website functionality
- Plant finder by postcode area
- Concrete and screed calculator
- Quote request with the date and the plant
- A page for each plant, with its direct number
- Health & safety and certificate downloads
- A photo estimate and a chat on every page
Website enhancements
- New modern responsive web design
- Every old page kept at its address
- Existing content carried across, plus three new guides
- Concrete calculator form development
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