Case Study
Phone Accessories Shop Website Design — Mobile Phone Gadgets Case Study
Our own phone accessories shop: cases, screen glass, chargers, mounts, charms and straps for every iPhone and Galaxy, with What fits my phone, a charm builder and Which plug, in 17 departments.
Every category AliExpress has, in a shop of our own
Mobile Phone Gadgets is our own shop for phone accessories, live at www.mobilephonegadgets.co.uk since 12 November 2026, and the third built to our ecommerce plan.
Its departments were taken from AliExpress’s own Phones & Accessories menu and the filters it shows on its searches: 17 departments from cases and covers, screen and camera protection and charging and power to photo and video, gaming, audio, watch straps and tablets, and a big section of charms, straps and lanyards.
That makes 284 ranges, each with its own page and its own words, so a search for a magnetic power bank or a beaded phone charm lands on a page that is about exactly that.
What fits my phone
A phone accessory is only right if it fits the phone, so the home page starts there. Pick the make from big tiles, then the model, and the shop draws that phone with the plug it charges by.
Under it, that model’s own case, screen glass, camera lens protector and cable, from the shop, so the four things a new phone needs are one tap each.
Every product page carries its compatibility too: choose the model on the card itself and the price for that model shows before it goes in the basket.
On a phone
A phone shop that is an app on your phone
On a phone the shop opens as an app with nothing to install: Shop raised in the bottom bar, every department as a photograph tile, the model chosen on the product card, and an Add to basket bar that stays under your thumb.
A charm builder and Which plug
Charms and straps are bought for how they look together, so the charm builder draws a strap and a charm on a phone, the charm swinging as it would, and lays out the shop’s straps and charms of each kind.
Which plug answers the question every cable buyer has: USB-C, Lightning, USB-A, a magnetic tip or wireless, each drawn end on, with the phones that use it and the shop’s cables for it.
And a mount finder that starts from the place — the car, the bike, the desk, the bed, the kitchen or the gym — with four tips for each and the mounts that suit it.
1,600 products, kept honest
Over 1,600 products went on sale for launch, imported through the CMS from AliExpress with their photographs copied into the shop’s own library, their names tidied and each filed into Shop by Feature as well as its range.
When a big import pushed the newest products to the top, the home page tools were changed to read each range’s own newest products, so every box shows real stock rather than a gap.
Earbuds and speakers are each checked before they go on, and wall chargers are UK plugs only.
The same shop design, in graphite and electric blue
Mobile Phone Gadgets is built on the design of The Fishing Tackle Shop, set in deep graphite with cool grey sections, an electric-blue accent and a lime buy button, with its own name, words and logo.
Its tools are its own, so it shares how the shop works with the other two and nothing of how it looks.
On a phone it opens as an app (below), which suits a shop whose customers are, by definition, holding one.
Live, and growing
The shop went live on 12 November 2026 on its own domain, with its own Stripe account and its own AliExpress account linked, every page checked on the real address first.
If you want a shop like this, that is the work. The Fishing Tackle Shop and Tents and Shelters are the two shops built before it.
What runs it
Everything behind the shop, in one CMS
Mobile Phone Gadgets runs from one login in the Mediatopia CMS: 17 departments, 284 range pages, the guides, the payments and the supplier. Every one of these is working on the shop today.
Products with every option
Sizes, colours and models on one product, each combination priced on its own, with all its photographs and a specification table.
Search across the whole shop
Every word in every product name searched at once, 48 to a page, sorted by newest, price or name and narrowed by price, each results page an address of its own.
A page for every range
Every department and range has its own page at its own address, with its own words, its own Google title and description, and its products drawn in by the CMS.
Basket and checkout
A basket that slides in from the side and a checkout that takes cards, Apple Pay and Google Pay, the money going straight into the shop’s own Stripe account.
Accounts with no password
Customers check out as a guest or keep an account, signing in with a six-digit code sent to their email: their orders, addresses and saved products in one place.
Favourites and buy again
A heart on every product saves it to the account, and every past order has Buy again, checked against the product as it is today.
Order emails and tracking
The customer and the shop are both emailed with each order, the customer again when it ships with the tracking number, and a Track my order page answers where it is.
AliExpress, linked in the CMS
Products found and added from AliExpress inside the CMS, photographs copied into the shop’s own library, and a paid order sent to the supplier from the Orders screen.
Prices that keep up
Every product priced from its supplier’s cost by the shop’s own rules, ending in .99, and every product’s cost and stock checked again every six hours.
Guides and a blog
Long guides and blog posts written and edited in the CMS, each linked to the ranges it is about, so the shop answers the questions people search before they buy.
Built for Google
A sitemap of every product, range and guide that grows by itself, a Google title and description on every page, and every product on a page of its own.
The App look, with nothing to install
On a phone the same shop opens as an app: a bottom bar, the Shop sheet of big department tiles and the slide-in basket, drawn for any phone’s browser.
What We Built
Project development work carried out
What Fits My Phone
The make, then the model, the phone drawn with its plug, and that model’s case, glass, lens protector and cable from the shop.
A Charm Builder
A strap and a charm drawn together on a phone, the charm swinging, with the shop’s straps and charms of each kind.
Which Plug
USB-C, Lightning, USB-A, magnetic and wireless drawn end on, the phones that use each, and the shop’s cables for it.
284 Range Pages
Every range from AliExpress’s own phone menu, each a page with its own words, title and description.
Common Questions
Phone Accessories Shop Website Design FAQs
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Want a shop like Mobile Phone Gadgets?
Tell me what you need and I will give you a fixed price. You deal with the person who builds it — not an account manager, not an offshore team.