Case Study
Camping Shop Website Design — Tents and Shelters Case Study
Our own tent shop: family, bell, pop-up and air tents, gazebos and shelters, with a tent finder, a size guide that draws the floor to scale, waterproof ratings you can see, and 24 buying guides.
A tent shop, planned before a page was drawn
Tents and Shelters is our own shop for tents, gazebos and shelters, live at tentsandshelters.co.uk since 10 November 2026. It is the second shop built to our ecommerce plan, after The Fishing Tackle Shop.
The plan came first: twelve departments, from tents by size, style and use to vehicle tents, glamping, gazebos and marquees, kids’ tents and pet tents, and a set of Shop by pages for the way people actually choose a tent: the season, the layers, the material, the poles and the waterproof rating.
Every department and range has its own page, and 127 of them carry their own 450 to 600 words under the products, with their own Google title and description.
Three questions, answered on the home page
A tent is bought on three questions: how many of us, what kind of trip, and will it keep the rain out. The home page answers each one with an instrument rather than a paragraph.
The tent finder starts from the trip: a family holiday, a festival, backpacking, winter, the beach or glamping, with four tips for each and the tents that suit it.
The size guide draws each size’s floor to scale with real sleeping mats, 183 by 51 centimetres, laid out on it, one size up dashed beside it, and that size’s tents underneath. The waterproof ratings band the shop’s tents into summer showers, British rain and downpours.
On a phone
Every tent, a thumb away
On a phone the shop opens as an app with nothing to install: Shop raised in the bottom bar, every department as a photograph tile, products with their colours and Add to basket on the card, and an Add to basket bar that stays under your thumb on every tent.
24 buying guides of about 3,000 words
How to choose a tent, tent sizes explained, waterproof ratings, single, double and triple layers, poles, fabrics, 3-season or 4-season, air or pole, bell tents and glamping, wild camping in the UK, pitching in wind and rain, tent care, the camping checklist: 24 guides in all.
Each one is linked to the ranges it is about, and each range links back, so a reader who arrives on a question lands one click from the answer on sale.
It is written for the searches people make before they buy, which is how a brand-new shop earns visitors from Google before it has a review to its name.
Honest about delivery
A big tent from an overseas supplier takes longer than a phone case, and the shop says so. Small items usually arrive within three weeks; the biggest tents and shelters can take up to six.
Every product page says how long that product usually takes, right beside Delivery included, so nobody pays before they know.
Every price was checked against what the basket really charges before the shop went live: no product below its cost and none on a thin margin.
The fishing shop’s design, in its own colours
Tents and Shelters is built on the same design as The Fishing Tackle Shop, set in its own deep forest green with canvas-coloured sections between and an orange buy button, with its own words, photographs and logo.
The fishing tools are gone and tent tools stand in their place, so the two shops share how they work and nothing that would make them look the same.
On a phone it opens as an app, with the Shop sheet of big department tiles (below).
Live, with its own payments and supplier
The shop went live on 10 November 2026 with its own Stripe account taking cards and its own AliExpress account linked for orders, every page checked on the real address first.
If you want a shop like this, for your own stock or dropshipped, that is the work. The Fishing Tackle Shop is the shop it was built from, and Mobile Phone Gadgets the one built after it.
What runs it
Everything behind the shop, in one CMS
Tents and Shelters runs from one login in the Mediatopia CMS: the products, the 127 range pages, the 24 guides, the payments and the supplier. Every one of these is working on the shop today.
Products with every option
Sizes, colours and models on one product, each combination priced on its own, with all its photographs and a specification table.
Search across the whole shop
Every word in every product name searched at once, 48 to a page, sorted by newest, price or name and narrowed by price, each results page an address of its own.
A page for every range
Every department and range has its own page at its own address, with its own words, its own Google title and description, and its products drawn in by the CMS.
Basket and checkout
A basket that slides in from the side and a checkout that takes cards, Apple Pay and Google Pay, the money going straight into the shop’s own Stripe account.
Accounts with no password
Customers check out as a guest or keep an account, signing in with a six-digit code sent to their email: their orders, addresses and saved products in one place.
Favourites and buy again
A heart on every product saves it to the account, and every past order has Buy again, checked against the product as it is today.
Order emails and tracking
The customer and the shop are both emailed with each order, the customer again when it ships with the tracking number, and a Track my order page answers where it is.
AliExpress, linked in the CMS
Products found and added from AliExpress inside the CMS, photographs copied into the shop’s own library, and a paid order sent to the supplier from the Orders screen.
Prices that keep up
Every product priced from its supplier’s cost by the shop’s own rules, ending in .99, and every product’s cost and stock checked again every six hours.
Guides and a blog
Long guides and blog posts written and edited in the CMS, each linked to the ranges it is about, so the shop answers the questions people search before they buy.
Built for Google
A sitemap of every product, range and guide that grows by itself, a Google title and description on every page, and every product on a page of its own.
The App look, with nothing to install
On a phone the same shop opens as an app: a bottom bar, the Shop sheet of big department tiles and the slide-in basket, drawn for any phone’s browser.
What We Built
Project development work carried out
A Tent Finder
The trip first — family holiday, festival, backpacking, winter, beach, glamping — with four tips each and the tents that suit it.
A Size Guide To Scale
Each size’s floor drawn with real 183 by 51 cm sleeping mats on it, one size up dashed beside it, and that size’s tents.
Waterproof Ratings You Can See
The shop’s tents banded into summer showers, British rain and downpours, so the rating means something.
24 Buying Guides
About 3,000 words each, every one linked to its ranges and every range back to it, and 450 to 600 words of its own on every range page.
Common Questions
Camping Shop Website Design FAQs
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Want a shop like Tents and Shelters?
Tell me what you need and I will give you a fixed price. You deal with the person who builds it — not an account manager, not an offshore team.