Retail & Showroom Web Design

Websites for kitchen, bathroom, furniture, flooring and independent retailers across the UK. Built around the photography, because that is what actually sells the work.

The website is not the shop. It gets people to the shop.

A kitchen is a fifteen-thousand-pound decision made over several weeks. A sofa gets sat on before it gets bought. Flooring is measured, quoted and fitted. Almost nothing a showroom sells is bought from a checkout, and sites built as though it might are the ones that underperform.

What the site is actually doing is earlier and more useful. Somebody three weeks from spending real money is building a shortlist of places to visit, and doing it on a phone in the evening. The showroom that looks like it has what they want gets the visit. The one with twelve thumbnails on a grey background does not.

That reframes the whole job: not conversion in the checkout sense, but getting a considered buyer through the door already half-persuaded.

Photography carries the sale

Nobody buys a kitchen from a specification list. They buy it because they saw one that looked like the kitchen they want in their own house. The photography is not decoration on the page — it is the argument.

Stock photography of somebody else’s products is transparent to anyone paying attention, and it is the fastest way to look like every other retailer. Real photographs of your own showroom and your own installations are the one asset a competitor cannot copy.

The technical difficulty is that good imagery is heavy and a slow site loses people before the pictures appear. Every image is optimised and sized for the device requesting it, so the photography does its job without costing load speed. That is standard on every responsive site we build.

Findability across hundreds of ranges

A showroom carrying two hundred kitchen styles has a navigation problem before it has a design problem. Somebody who wants a shaker kitchen in a painted finish does not want to scroll through contemporary handleless units to find it.

We tag products by style, finish, colour and material, then build search and filtering around those tags. For Sarah Jane Kitchens that meant a dynamic search bar over a tagged product system, so hundreds of varieties narrow down in seconds.

The same logic applies to search itself. Buyers search specifically — shaker kitchens, handleless kitchens, engineered oak flooring — usually with a town attached. Pages matching those searches rank; one gallery page trying to cover everything does not.

Where a retailer needs to sell as well as show, we build e-commerce and integrate with stock and accounting systems including Sage 50 so the website and the back office stay in step.

What it costs and how it works

Websites start at £2,950 for a focused site and £5,950 for a larger build with a content management system, individual service pages and content writing. Complex projects with e-commerce, bespoke tools or integrations start at £9,950. Full detail is on the pricing page.

Every price is fixed and agreed in writing before work starts. No hourly billing, no scope creep, no invoice at the end larger than the quote. Hosting and support run from £95 a month on UK servers, with support direct from the person who built the site.

Mediatopia is deliberately small. You deal with the person who designs the site, builds it, hosts it and answers the phone when something needs changing — not an account manager or a junior learning on your project. It is why several clients have been with us for more than fifteen years. See the full case studies.

Need a website that does the showroom justice?

Tell me what the business does and what the website needs to achieve, and I will give you a fixed price. You deal with the person who builds it.