Case Study

Carpet Showroom Website Design — Bristol Carpets Case Study

A fifty-year-old Bristol flooring business with a 10,000 sq ft showroom — a new website built to catch the traffic from a radio advertising campaign.

ClientBristol Carpets

SectorFlooring Retail

Launched2015

LocationBristol

Bristol Carpets flooring showroom website designed and built by Mediatopia

About Bristol Carpets

Bristol Carpets had been running as a family business for over fifty years, supplying and fitting flooring across Bristol and the surrounding areas. They offered a broad range of flooring options from a 10,000 square foot showroom with ample parking.

They came to us in 2015 wanting a brand-new retailer store website to tie in with a radio advertising campaign. The old site had exceeded its usefulness, and the directors were looking for a young, vibrant company that could produce something that would firstly look good, and secondly could be managed and updated by their own team whenever they wanted.

Building a website around an advertising campaign

Most websites are built and then left to attract whatever traffic finds them. This one had a deadline and a purpose: radio advertising was about to start driving people to the site, and the site had to be ready to catch them.

That changes what matters. Somebody arriving from a radio advert has heard thirty seconds and remembered a name. They are not searching for flooring comparisons; they are checking whether the business is real, where the showroom is and whether it is worth the drive. The site has to answer those three things immediately.

We built a responsive parallax design with a rotating marketing banner showing different aspects of the warehouse interior — because a 10,000 square foot showroom full of stock is the strongest argument the business has — and a variety of call-to-action enquiry forms built to tie in with the radio campaign, so the enquiries it generated could actually be identified.

A site the client could run themselves

The directors were explicit about this. They did not want to ring a developer every time a range changed or an offer ended. We built the site on WebGuru, our in-house content management system, so uploading new content was something their own team did as a matter of routine.

For a retailer that matters more than for most businesses. Showroom stock changes, seasonal promotions come and go, and a flooring site advertising last spring’s offer does real damage to credibility. The websites that stay useful are the ones the client can actually keep current.

If you run a flooring, furniture or interiors showroom and the website is not doing the space justice, that is exactly the work. The Sarah Jane Kitchens case study and the CPS Furniture case study are comparable retail projects.

What We Built

Project development work carried out

Responsive Parallax Design

A modern parallax layout with a rotating marketing banner showing the interior of the warehouse, built to work on every device.

Campaign Enquiry Forms

A variety of call-to-action forms tied to the radio advertising campaign, so enquiries generated by the advertising could be identified rather than guessed at.

WebGuru CMS

Our in-house content management system, so the team could upload new content and update the site themselves whenever they wanted.

Common Questions

Carpet Showroom Website Design FAQs

It depends on the size of the range, whether you need a room visualiser or a product catalogue, and how much photography and copy needs producing. A showroom brochure site is at the lower end of what we build. You get a fixed price agreed before work starts.

Yes, and for a showroom you should. Ranges change, offers change and campaigns come and go. Bristol Carpets asked for exactly this — the ability to upload new content whenever they wanted — and it is standard in everything we build.

Give the campaign its own landing point and its own enquiry form, so you can tell what the advertising actually produced. A generic homepage and a single contact form make it impossible to attribute anything, which is how most offline campaigns end up looking like they failed.

They are most of the sale. Flooring is chosen on how it looks in a room, and a 10,000 square foot showroom is itself a selling point — showing the space, the range and the scale does more than any amount of copy about quality and service.

It depends how you sell. Flooring is usually quoted per square metre with fitting on top, so a firm price is rarely possible online. Indicative pricing and a clear route to a measured quote convert better than either silence or a price that turns out to be wrong.