How to plan an SEO backlink audit

How to plan an SEO backlink audit

Do you need help to improve your website’s search engine rankings? One crucial aspect of successful SEO is having quality backlinks. But not all backlinks are created equal. That’s where an SEO backlink audit comes in handy. By analysing the links pointing to your site, you can identify which ones are helping or hurting your rankings. In this blog post, we’ll go over everything you need to know about planning and performing an SEO backlink audit that will ensure your site stays on top of the SERPs!

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What is an SEO Backlink Audit?

An SEO backlink audit is a process of analysing the links that point to your website. It involves examining each link’s quality, relevance, and authority to determine its impact on your site’s search engine rankings.

At its core, an SEO backlink audit helps you identify which links are boosting or damaging your website’s reputation. The goal is to remove low-quality or spammy links from your site while enhancing high-quality ones.

Backlinks are essential for improving search engine rankings because they tell Google that other websites trust and endorse yours. However, not all links can be trusted equally. Some may come from suspicious sources or have little relevance to your business niche.

Conducting an SEO backlink audit allows you to identify these bad actors and take corrective action by removing them from your site. At the same time, it also helps you discover opportunities for acquiring high-quality backlinks that will improve search engine visibility and drive more organic traffic to your website!

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Why You Should Perform an SEO Backlink Audit

Performing an SEO backlink audit is crucial to the success of your website’s search engine optimisation strategy. Backlinks are among the top ranking factors for search engines, making them an essential element in your overall SEO efforts. However, not all backlinks are equal; some may hurt your website’s rankings.

By performing a backlink audit, you can identify low-quality or spammy links pointing to your site that could harm your search rankings. It also allows you to discover new link-building opportunities by identifying high-quality websites linking to similar content as yours.

Another reason you should conduct an SEO backlink audit is to ensure you abide by Google’s guidelines. Any manipulative link-building tactics, such as buying links or participating in link farms, can result in a penalty from Google and ultimately damage your website’s reputation.

Regularly conducting a backlink audit will help keep your website healthy and improve its overall performance in search results pages.

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How to Perform an SEO Backlink Audit

Performing an SEO backlink audit can be a daunting task. Still, it’s essential for any website looking to improve its search engine rankings. Here are some steps to help you perform an effective and efficient backlink audit:

First, you must gather all the backlinks pointing to your website. Several tools can assist with this process, including Ahrefs, SEMrush, and Moz.

Once you have gathered the data on your backlinks, the next step is to analyse their quality. Look for links from authoritative websites in your industry or niche. These high-quality links will carry more weight in search engine algorithms than low-quality links from spammy websites.

Next, identify any toxic or harmful links that may hurt your website’s ranking. This includes links from sites with a poor reputation or violating Google’s webmaster guidelines.

After identifying bad links, take action by disavowing them through Google Search Console or reaching out directly to request removal.

Create a plan for ongoing monitoring of your backlink profile and regularly performing audits to ensure continued success in improving SEO rankings.

Tools for Conducting an SEO Backlink Audit

When performing an SEO backlink audit, having the right tools can make all the difference. There are several tools available that can help you analyse your website’s backlinks and determine which ones may be harming your search engine rankings.

One of the most popular tools for conducting an SEO backlink audit is Ahrefs. This tool lets you view a comprehensive list of your website’s backlinks, including information about each link’s authority, domain rating, and anchor text. You can also use Ahrefs to identify toxic links that may negatively impact your search engine rankings.

Another helpful tool for conducting an SEO backlink audit is SEMrush. This tool provides detailed information on both internal and external links and insights into how those links affect your website’s overall visibility and organic traffic.

If you’re looking for a free option, Google Search Console is another excellent choice for analysing your website’s backlinks. While less robust than paid options like Ahrefs or SEMrush, Google Search Console still provides valuable data on the quality and quantity of links pointing to your site.

Choosing the right tool(s) will depend on factors such as budget, level of expertise with SEO analysis tools, and specific needs for analysing backlinks in-depth.

Examples of Good and Bad Backlinks

When it comes to backlinks, not all links are created equal. Some backlinks can help improve your website’s search engine ranking and drive traffic, while others can hurt your site’s performance. Understanding the difference between good and bad backlinks is crucial when conducting an SEO backlink audit.

Good Backlinks:
A good backlink comes from a reputable website with high authority in your industry or niche. For example, a link from a well-respected health organisation would be considered a good backlink if you run a fitness blog. Good backlinks also come from websites that have relevant content related to your own.

Bad Backlinks:
On the other hand, bad backlinks can come from spammy or low-quality sites with no relevance to your content or industry. These links could potentially harm your website’s ranking and reputation in the eyes of search engines.

Not all bad links are intentionally built – some may occur naturally over time as websites change ownership or delete pages without redirecting them properly.

Identifying which links are helping or hurting your website is vital to improving its visibility online and driving organic traffic.

How to Remove Bad Backlinks

Removing bad backlinks is crucial in improving your website’s search engine ranking and overall performance. Here are some steps you can take to remove harmful links from your site:

1. Identify the Problematic Links: Use an SEO tool to identify the low-quality or spammy links hurting your website.

2. Contact Webmasters: Reach out to web admins of the sites containing these harmful links and request them to remove those links.

3. Disavow Tool: If you can’t get the link removed, use Google’s Disavow tool to let Google know that you don’t want those particular links counted towards your website’s ranking.

4. Monitor Regularly: Keep track of any new backlinks on your site and monitor their quality regularly.

5. Build Quality Backlinks: Increase the number of high-quality backlinks pointing towards your site by creating informative content that attracts natural linking from other websites.

Removing bad backlinks is an ongoing process, so staying vigilant and regularly monitoring any new problematic links is essential. By following these steps, you can improve your website’s search engine ranking and protect it from potential penalties caused by bad backlinks.


Performing an SEO backlink audit is essential to any successful SEO strategy. Regularly conducting audits can identify and remove bad links that may harm your website’s search engine rankings while also building upon the good ones.

Remember to remember the importance of quality over quantity regarding backlinks. A few high-quality backlinks will significantly impact your rankings more than many low-quality ones.

Use tools like Google Search Console, Ahrefs, or SEMrush to help you audit and analyse your backlinks’ performance effectively. These tools provide valuable data about your website’s link profile and overall health.

If you want to stay ahead of the competition, perform regular SEO Backlink Audits. Doing so will ensure that your website stays healthy by maintaining solid relationships with other sites within its niche and assists in boosting visibility across search engines for better traffic generation. So start planning now for an effective SEO backlink audit!

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