How to increase your SEO using Structured Data & Schema Markup

How to increase your SEO using Structured Data & Schema Markup

The use of structured data can help your website in many ways, but the one impact that many business owners are most interested in right now is the SEO impact. Everyone wants to get ahead concerning SEO, and it’s certainly the case that using structured data on your website can help out with that. There is a lot to learn about structured data, what it is and what the benefits of using it are to your business’s long-term SEO goals.

We’re going to talk about all of those things today so that you can understand what it is and why you should be using it. is the language of structured data, and this is what you will need to learn if you want to use it.

Read on and learn more about structured data and its benefits.

A computer screen is showing structured data and schema markup.

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What is Structured Data?

The term structured data refers to data that has been merely organised and strictly conforms to a particular format. It’s a straightforward definition, even if there are lots of complicated explanations behind it. In basic terms, it’s about making sure that the website data has adequately been marked-up for a search engine to understand the code and represent it correctly. When structured data has been installed, a search engine will be able to take the HTML data and present it smoothly and accurately.

The general language of structured data is, and it’s this that will be used if you want to make use of structured data on your website. It’s about sharing and seamlessly reusing data, and that’s obviously of benefit to your website from the standpoint of SEO.

The Importance of Using Structured Data on Your Website

Now that you know a bit about structured data, it’s time to delve into the benefits of using it on your website. These are the things you can expect to experience if you start to use it correctly, and they’ll all ultimately give your business an SEO boost. Read on now to find out more about them.

Do you want Mediatopia to add schema to your website?

Different ways schema can be used:

  • Organisation Schema Markup
  • Person Schema Markup
  • Local Business Schema Markup
  • Product & Offer Schema Markup
  • Ratings & Reviews Markup
  • Article Schema Markup
  • Video Schema Markup
  • Event Schema Markup
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£75one-off fee

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Structured Data Makes it Easier for Search Engines to Understand Your Content

When a search engine needs to make use of the data on your site, they interpret it and present it to the end user. It’s much easier for them to do this if the data can be properly understood. Structured data is written in a specific way for the search engines to understand. For example, if Google wants to pull your website and present it on the results page, it will first need to understand and judge the quality of your site based on the data that has been coded.

It would be best if you always were looking to make it easier for search engines to use and understand your website’s content because, without that ability, it will be impossible for you to improve your approach to SEO. Structured data is the future for search engines at least, and that’s not going to change. The sooner businesses and website owners get used to that, the sooner they will achieve more targeted traffic on their websites.

A search engine is deciphering structured data.

Schema Markup is ideal for voice searches.

If you want to get your business ready for the future, you already need to start thinking about voice searches. It’s believed that within the next few years, half of all searches will be carried out using voice controls. With things like Google Home and the Apple Pod using voice controls, it’s easy to see how. Structured data is ideal for carrying out this kind of search because it allows for the quick understanding of data. Voice assistants will find your content faster if you are using structured data markups, so you can benefit going forward by making this change today.

It’s all about using structured data to ensure you rank for particular snippets and common search queries that are common to speech. If you can do that, you will be sure to show up in search engine results that use voice controls. Structured data makes this so much easier and the chances of success for your business so much higher. Even if you don’t use voice commands much yourself, you need to recognise this shift in how people are using search engines and ensure your website is ready for it as soon as possible.

Do you want mediatopia to add schema to your website?

We will examine your website and add the correct schema to all the different parts of your website View Prices

Using Structured Mark-up could earn your website a place in Googles Knowledge Graph!

The way in which data shows up in a search engine is pretty sophisticated, but one of the things that Google now uses is the Google Knowledge Graph. If you want to rank high and show up in more search results pages, you need to get into that Knowledge Graph, and structured data can help you to do just that. Parts of the graph are generated from structured data, so by fitting in with that norm, you will give your website a boost right away. It might seem complicated and hard to understand the matter, but all you need to know is that it makes your website easier to find for most ordinary people, such as your target readers or customers.

Adding Schema Will Help Get Your Website Seen In Rich Ranking Results

Rich results are the results that have that little extra data and stand out on a results page. If you want to get more people heading to your website from Google, you will want to get into rich results. So this is more possible than ever if you’re using structured data markups on your site. You will get much more traffic and receive a significant general boost to your business’s online presence once you get into Google’s rich results, so don’t underestimate this.

Structured data doesn’t have to be a complex notion that remains alien to you. It’s all about sticking to a particular format that’s easily accessible and easy to understand by search engine algorithms. By making use of structured data, you will boost SEO and make it easier for all kinds of new people to find your website.


In layman's terms what this all means is that Schema is the new method of how search engines understand the different types of content on your website.

Having Schema implemented on your site, whether it is indicating that you're a Local Service, describing your article pages, videos, events or products. Schema helps Google, Bing, Yahoo and now Yandex retrieves the best result based on the keyword searched for!

The other way that search engines decipher the Schema and display it is in the format of what is known as a 'Rich Snippet', this is the blue search result shown on the Google results page. Schema markup can make these listings look more attractive and appealing by having star reviews appear within the result or a specifically named link which takes people straight to a buying or sign-up landing page.

A recent 2018 SEO study proved that businesses with Google results that had used Schema in listings had a 78% higher click-through rate than listings without Schema even if they were lower down the searches!

Do you want mediatopia to add schema to your website?

We have put together a range of cost-effective packages below. (These prices are for existing clients only!)

1 X Schema

One-off Cost
  • Choose 1 type of Schema
  • Added to all pages
  • Content Research
  • Code Lasts Forever
  • Phone Support

2 X Schema

One-off Cost
  • Choose 2 types of Schema
  • Added to all pages
  • Content Research
  • Code Lasts Forever
  • Phone Support

5 X Schema

One-off Cost
  • Choose 5 types of Schema
  • Added to all pages
  • Content Research
  • Code Lasts Forever
  • Phone Support

8 X Schema

One-off Cost
  • Choose All Schema
  • Added to all pages
  • Content Research
  • Code Lasts Forever
  • Phone Support

Frequently Asked Questions about Schema

Business Owners (5)

Absolutley. If you have been looking at ways to get your website to stand out on Google's search results, then adding schema to your website should be something that needs implementing.

It all depends on the type of content you are promoting on your website! Do you offer services? Do you offer services and products? Do you write articles for your business? If you are unsure about which types of Schema you need, simply send us an email to support or call us to find out more 0117 332 6021

When you click 'Sign Up' your email client will open up and prompt you to send us an email. Simply just click the 'Sign Up' button of the package you want and then in the 'body' field of the email, just let us know your name and website and if known which type of Schema you would like us to add. We will then issue you with an invoice and schedule the work to be completed.

Because all of our clients use a Content Management System to create pages on their websites, adding the Schema is not so straight-forward. We will need to program each site on an individual basis. We will need to add special programming code to each of the different types of pages so that in future each time you create a new page, product, event or article the Schema Markup will automatically be added.

Different Types of Schema Markup (8)

This Schema is good for all buisnesses. When implemented correctly this Schema shows up in Googles Knowledge Graph which is the panel on the right when searching for businesses on Google search. Includes company intro, official name, logo, contact info, location and social profiles.

This Schema list all the details about an individual including name, birthdate, address, education and family members it can be used on an 'about page'. This data will appear in Google search results as a panel similar to the Organisation Schema markup.

This Schema is used primarily for a local company or a local branch of a bigger organisation and can help consumers searching Google to find out about your business. Schema added to website includes company address, opening hours, accessibility, contact info and specific info such as menus etc.

This Schema is used for selling an item or a service and both enable product information such as price and status which will appear in Google listing. The Offer Schema also requires price and currency.

This Schema can be used in conjuction with either your Facebook reviews or your Google reviews. We can get star ratings to appear in Google results for your webpages. We will need to create a testimonials page on your website and you will need to already have reviews about your business. These stars attract web traffic to click on your link and ultimately then will visit your website.

This Schema is commonly used for news and blog posts. By implementing this Schema correctly on your website, your news articles could feature in Google's Top Stories featured at the top of the Google results page.

This Schema can be used on all your websites' videos. It helps Google understand what the video is about (Google finds it really difficult to rank videos in its search results!). When this Schema has been added correctly and the correct Meta has been added to your videos, they will rank in Google results.

This Schema provides extra information for festivals, concerts, webinars, lectures and any other type of event, such as date, location and price. Implemented correctly on yourt website and your events will start to appear in Googles special event list at the top of the results page.

What Rating & Review Schema looks like on Google search results

Google search result listing highlighting the review schema markup.

What Schema looks like on Google knowledge Card

Google search result listing highlighting the review schema markup.
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Posted by Duncan Maund

An image of the Managing Director of Mediatopia
Duncan Maund is the Managing Director of Mediatopia. He has been educating business owners on Social Media & Digital Marketing for over ten years. Having been involved with over 1500 website projects, Duncan has the knowledge and expertise to coach and advise businesses how to succeed in all digital technologies.