The use of structured data can help your website in many ways, but the one impact that many business owners are most interested in right now is the SEO impact. Everyone wants to get ahead concerning SEO, and it’s certainly the case that using structured data on your website can help out with that. There is a lot to learn about structured data, what it is and what the benefits of using it are to your business’s long-term SEO goals.
We’re going to talk about all of those things today so that you can understand what it is and why you should be using it. Schema.org is the language of structured data, and this is what you will need to learn if you want to use it.
Read on and learn more about structured data and its benefits.
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What is Structured Data?
The term structured data refers to data that has been merely organised and strictly conforms to a particular format. It’s a straightforward definition, even if there are lots of complicated explanations behind it. In basic terms, it’s about making sure that the website data has adequately been marked-up for a search engine to understand the code and represent it correctly. When structured data has been installed, a search engine will be able to take the HTML data and present it smoothly and accurately.
The general language of structured data is schema.org, and it’s this that will be used if you want to make use of structured data on your website. It’s about sharing and seamlessly reusing data, and that’s obviously of benefit to your website from the standpoint of SEO.
The Importance of Using Structured Data on Your Website
Now that you know a bit about structured data, it’s time to delve into the benefits of using it on your website. These are the things you can expect to experience if you start to use it correctly, and they’ll all ultimately give your business an SEO boost. Read on now to find out more about them.
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Different ways schema can be used:
- Organisation Schema Markup
- Person Schema Markup
- Local Business Schema Markup
- Product & Offer Schema Markup
- Ratings & Reviews Markup
- Article Schema Markup
- Video Schema Markup
- Event Schema Markup
Structured Data Makes it Easier for Search Engines to Understand Your Content
When a search engine needs to make use of the data on your site, they interpret it and present it to the end user. It’s much easier for them to do this if the data can be properly understood. Structured data is written in a specific way for the search engines to understand. For example, if Google wants to pull your website and present it on the results page, it will first need to understand and judge the quality of your site based on the data that has been coded.
It would be best if you always were looking to make it easier for search engines to use and understand your website’s content because, without that ability, it will be impossible for you to improve your approach to SEO. Structured data is the future for search engines at least, and that’s not going to change. The sooner businesses and website owners get used to that, the sooner they will achieve more targeted traffic on their websites.
Schema Markup is ideal for voice searches.
If you want to get your business ready for the future, you already need to start thinking about voice searches. It’s believed that within the next few years, half of all searches will be carried out using voice controls. With things like Google Home and the Apple Pod using voice controls, it’s easy to see how. Structured data is ideal for carrying out this kind of search because it allows for the quick understanding of data. Voice assistants will find your content faster if you are using structured data markups, so you can benefit going forward by making this change today.
It’s all about using structured data to ensure you rank for particular snippets and common search queries that are common to speech. If you can do that, you will be sure to show up in search engine results that use voice controls. Structured data makes this so much easier and the chances of success for your business so much higher. Even if you don’t use voice commands much yourself, you need to recognise this shift in how people are using search engines and ensure your website is ready for it as soon as possible.
Using Structured Mark-up could earn your website a place in Googles Knowledge Graph!
The way in which data shows up in a search engine is pretty sophisticated, but one of the things that Google now uses is the Google Knowledge Graph. If you want to rank high and show up in more search results pages, you need to get into that Knowledge Graph, and structured data can help you to do just that. Parts of the graph are generated from structured data, so by fitting in with that norm, you will give your website a boost right away. It might seem complicated and hard to understand the matter, but all you need to know is that it makes your website easier to find for most ordinary people, such as your target readers or customers.
Adding Schema Will Help Get Your Website Seen In Rich Ranking Results
Rich results are the results that have that little extra data and stand out on a results page. If you want to get more people heading to your website from Google, you will want to get into rich results. So this is more possible than ever if you’re using structured data markups on your site. You will get much more traffic and receive a significant general boost to your business’s online presence once you get into Google’s rich results, so don’t underestimate this.
Structured data doesn’t have to be a complex notion that remains alien to you. It’s all about sticking to a particular format that’s easily accessible and easy to understand by search engine algorithms. By making use of structured data, you will boost SEO and make it easier for all kinds of new people to find your website.
In layman's terms what this all means is that Schema is the new method of how search engines understand the different types of content on your website.
Having Schema implemented on your site, whether it is indicating that you're a Local Service, describing your article pages, videos, events or products. Schema helps Google, Bing, Yahoo and now Yandex retrieves the best result based on the keyword searched for!
The other way that search engines decipher the Schema and display it is in the format of what is known as a 'Rich Snippet', this is the blue search result shown on the Google results page. Schema markup can make these listings look more attractive and appealing by having star reviews appear within the result or a specifically named link which takes people straight to a buying or sign-up landing page.
A recent 2018 SEO study proved that businesses with Google results that had used Schema in listings had a 78% higher click-through rate than listings without Schema even if they were lower down the searches!
Do you want mediatopia to add schema to your website?
We have put together a range of cost-effective packages below.
(These prices are for existing clients only!)