Web Content Writing
Most important factor
At Mediatopia™ we all know that your websites content writng is probably the most important factor of your website. The written word has its own power and majesty of being able to grab people’s attention.
The art of good content population is being able to use good SEO techniques whilst building a website with text and imagery.
Well written content
Usually well written content is not enough anymore, the content needs to be mixed in with a number of eye-catching layouts to feast the readers imagination – Mediatopia use a number of clever marketing and call to action techniques that will get potential customers to contact you from your business website, your smartphone mobile website or your iPad mobile website.
Understanding how to storyboard content effectively can make all the difference between future customers buying your products and services or losing interest and going somewhere else!
By spending a little more care and attention on your website in the beginning can make all the difference when your website is ready to be seen by the world at the end of development.
Website Copywriting for the web is a specialist technique which incorporates writing sentences using your keywords that you want to be found on the search engines for. Clear, concise copywriting can mean the difference in visitors staying on your website reading your content and buying your products or calling your business number.
Don’t write too much
However, too much text can be off putting and can have an adverse effect, so it is a careful balance of being direct and the art of leading the reader to the end goal of buying your product or service.
It is very much like reading a good book or an engrossing magazine, clever taglines and branding awareness are key players in the construction of any website.
Key points to remember
- If a visitor to your website can not see a reason to stay on your website, they’ll be gone; if your copy does not grab their attention in the first 10 seconds they will go elsewhere to find what they were looking for.
- If you have far too much to say about a particular topic, you will have also lost their attention; copy has to be to the point, ready to take them to the next feature or article.
- Never over exaggerate, make sure the statements that you give can be backed up with case studies or can be easily proved.
At Mediatopia™ we understand how to write clever copy. This is achieved by breaking up the page with links, images, bold titles, amongst other proven techniques. Content on your website has to be engaging, as the average web visitor has a very low boredom threshold.
We are not saying that you can’t write your own text for your website and not have similar results, but if you are one of those people who can’t put pen to paper then you might want to use Mediatopia™ to help write your website.
We can design any business or industry. Our core creation comes from having such a vast client base and our previous experience from working with many different types of business sector.
If you would like a product demonstration of our Content Management System, more information regarding any of our services or to speak with one of our website specialists, please feel free to call us on 01823 429080.
Mediatopia™ are proud of all the work we do for businesses all over the UK and look forward in working with you soon.