Ecommerce Features:

Marketing Promotions and Tools

• Flexible Coupons (pricing rules) with ability to restrict to shops, customer groups, time period, products, and categories.
• Catalogue Promotional Pricing

Analytics and Reporting

• Admin Dashboard for Report Overview
• Abandoned Shopping Cart Report
• Best Customers Report by Total and Number of Orders

Search Engine Optimization

• Google Site Map
• URL Rewrites give full control of URL's
• Meta-information for products and categories

  Site Management

• Control multiple websites and stores from one Administration Panel
• Web Services API for easy integration between Magento and any third-party application
• A/B and Multivariate Testing

Catalogue Management

• Batch Import and Export of catalogue
• Google Base Integration
• Downloadable/Digital Products
• Advanced Pricing Rules and support for Special Prices (see marketing tools)

Catalogue Browsing

• Layered / Faceted Navigation for filtering of products in Categories
• Layered / Faceted Navigation for filtering of products in Search Results
• Product comparisons
• Product Reviews

Product Browsing

• Multiple Images Per Product
• Product Image Zoom-in Capability